Shahbozbek Usmonov
A founder’s personal brand: positioning and video content.
Personal brand positioning, an Instagram structure and a regular video content system for a founder who works on business systemisation and venture building.
- Services
- Strategy / Creative
Personal brand / Positioning / Reels / Content system
Many directions, one blurred impression.
The founder works across several directions, but from the outside it looked scattered.
It was not clear what people should remember him for.
“Business systemisation & Venture Building.”
One line - two directions, one person.
Every highlight answers one question.
Bio and highlights:
- Cases
- ShahNur
- About me
- Steppe
- Team
One video, one idea.
Reels formats: the “Yellow Pages · Question” series, personal stories and expert advice (“Don’t rush to buy an ERP”, “Does a startup need an investor?”).
Every video has one big headline and one idea, the same studio background and the same tone. The carousel series follows the same system.
Content comes out regularly, in one voice.
Content comes out regularly in one format and tone; every video answers one question.
