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Case study

Steppe Venture Builders

Positioning, marketing strategy and product line.

Positioning, a three-tier product line and a marketing strategy for a venture studio that builds products together with founders for cash and equity.

Services
Strategy / Creative / Growth Systems

Positioning / Marketing strategy / Product line / SEO & AEO

The Steppe Venture Builders logo
01 / The problem

Leave a new model unexplained and it looks like outsourcing.

The venture studio model (cash + equity) is still new to the market. If you do not explain it, the company looks like an ordinary outsourcing team.

02 / Positioning

“The first digital venture studio in Uzbekistan.”

It builds the product together with the founder - for cash and equity.

Markets: Uzbekistan, the GCC and the USA.

03 / Product line

Three tiers and a Custom option.

Each tier is designed for its own kind of founder.

  • Founder Co-Build
  • Standard Co-Build
  • Premium Co-Build
  • Custom
04 / Marketing strategy

A six-month sales strategy.

Packaged by channel:

  • LinkedIn - the main channel, in Uzbek, Russian and English.
  • Telegram.
  • Instagram.
05 / SEO and AEO

A website in 9 languages.

The website was reworked for 9 languages and a multilingual blog was launched.

06 / Outcome

The company is explained in one clear sentence.

The company is explained in one clear sentence, and every tier is built for its own founder.

Results

Founders from different countries sent MVP co-build enquiries through the website.

USA
2
Germany
1
Jordan / UAE
1
Egypt
1

Source: enquiries received through the website

Website visitors from many countries.

countries visited the website
25

Top: USA, Uzbekistan, Germany, China, Turkey, Egypt, India, Kazakhstan, Russia.

Source: Google Analytics, 3-30 September 2026

Content

Reels and product videos.