Tarz

A logo per product is expensive and scattered.

TunkaForm started as an ERP for sheet-metal workshops, while the goal is a whole ecosystem for the construction market.

Drawing a separate logo for every new product is expensive and fragments the brand.

Two layers, offset by one step.

Two layers, offset from each other by one step. It reads as order, a building layer and the trace of the letter “z”.

The shape comes from TunkaForm’s leaf-shaped corners, so both brands look like one family.

One mark. One word.

Everything is one mark and one word. A product differs only by colour and a second word, so adding a new product never needs a new logo.

TunkaForm stays itself.

TunkaForm keeps its own logo, its blue and its customers.

“by tarz” appears only in the logo lockup, the website footer and the App Store description - like “Instagram from Meta”.

by tarz

So the brand looks the same everywhere.

• Clear space around the logo of at least half the mark.
• The mark is never smaller than 16 px, the full logo never narrower than 80 px.
• “tarz” is always lowercase in the logo and “Tarz” in running text.
• Set in Onest; final files have the letters converted to outlines.

A new product gets a brand in one day.

A new product gets its brand in one day, and TunkaForm keeps the recognition it has earned.