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Case study

TunkaForm

Product marketing, offer and video content.

An offer, an Instagram profile and product videos for software built for sheet-metal and profile manufacturers.

Services
Strategy / Creative

Product marketing / Offer / Video / Instagram

The TunkaForm logo
01 / The problem

A workshop owner does not buy “ERP”.

In sheet-metal workshops, profile sizes, stock and cash are still kept in notebooks, on calculators and in Excel.

Sell the software as “ERP” and the workshop owner will not understand it.

02 / Offer

“Measure profiles in 15 seconds.”

One clear result instead of complex words.

Then the rest: it calculates everything from profile sizes to stock, cash, sales and staff payroll.

The TunkaForm app: the profile measurement calculator
03 / Content

“Is your sheet-metal business still in a notebook?”

The hook: a visual drawn over a notebook, a calculator and Excel.

Product videos show how the software works on a real screen.

The TunkaForm app: the profile catalogue
04 / Instagram

The profile leads to a demo.

A profile structure with bio, offer and a “Get a demo” CTA; link to tunkaform.uz.

05 / Brand

TunkaForm by tarz

TunkaForm keeps its own logo and blue and belongs to the Tarz brand family.

Tarz case study
06 / Outcome

The product is explained in one sentence.

The product is explained in one sentence: “Measure profiles in 15 seconds.”

Channels
Content

Reels and product videos.